Our Web Design Philosophy for Vacation Rental Owners

Don't over complicate it!
You will not show up on Google's first page with your website alone without spending tens of thousands of dollars in advertising, SEO, back linking, etc. Luckily, for vacation rental and short term rental owners there are things we can do to ensure we are maximizing #BookDirect!

Misconceptions
I hear local realtors speak of a listing site such as HomeAway/VRBO all the time as if that were the only option for people in the world today. They are way behind the times and unknowingly giving their clients failing advice. Different 3rd party listing sites and properties do better in certain markets and this will need to be evaluated and tested. I also see many Facebook groups who are not only reluctant to use the "Big 3" listing sites but will downright not even list on them! The truth is we can utilize all the major listing sites as a marketing tool until our own websites can generate enough traffic to support your revenue goals.

  • Brand
    Yes, Branding is very important for any business large or small, including vacation and short term rental properties. You need a simple, consistent brand across the web.
  • Design
    Your website design needs to integrate with your band to provide consistency as well as a good user experience for your guests both on mobile and desktop browsing.
  • Optimize
    Optimizing your website for both Google and the potential guest is of the utmost importance. You must be able to engage both audiences simultaneously. You will also need to be able to capture returning guests and new guests discouraged by booking fees on the big listing sites!
  • Satisfy
    For the vacation rental owner, we strive to satisfy our guests with our accommodations. You website should be an extension of your rental property and the services you provide. Although there are different levels of personalization for the individual homeowner, a satisfied guests should be nurtured in such a way there is no mistaking they can not only #BookDirect with you but save a few dollars by doing so. ! This should be an option left up to the guest; It is the homeowner's job to make them aware this is an option for them!

Opportunity
Ok, so there is a huge movement to completely refrain from using Big Listing Sites. I understand the frustration and lack of control. I get it! If you are a startup this is nearly impossible to do while simultaneously making money. The good thing is we can utilize Big Listing Sites to our advantage. It is important to understand that the more places you can appear on the web the more exposure your website, brand, vacation rental property, etc can have. Your entrepreneurial ventures will need a website to take reservation, retain past, and capture new customers. Your vacation rental property needs to be setup more like a business if you want to succeed in today's climate. We will assist you to formulate a plan to use the "Big 3" listings sites, alternative listing sites such as Houfy, and social media marketing. Over time all of these can result in Listing Site Independence and #BookDirect!

Don't over complicate it!
You will not show up on Google's first page with your website alone without spending tens of thousands of dollars in advertising, SEO, back linking, etc. Luckily, for vacation rental and short term rental owners there are things we can do to ensure we are maximizing #BookDirect!

Misconceptions
I hear local realtors speak of a listing site such as HomeAway/VRBO all the time as if that were the only option for people in the world today. They are way behind the times and unknowingly giving their clients failing advice. Different 3rd party listing sites and properties do better in certain markets and this will need to be evaluated and tested. I also see many Facebook groups who are not only reluctant to use the "Big 3" listing sites but will downright not even list on them! The truth is we can utilize all the major listing sites as a marketing tool until our own websites can generate enough traffic to support your revenue goals.

  • Brand
    Yes, Branding is very important for any business large or small, including vacation and short term rental properties. You need a simple, consistent brand across the web.
  • Design
    Your website design needs to integrate with your band to provide consistency as well as a good user experience for your guests both on mobile and desktop browsing.
  • Optimize
    Optimizing your website for both Google and the potential guest is of the utmost importance. You must be able to engage both audiences simultaneously. You will also need to be able to capture returning guests and new guests discouraged by booking fees on the big listing sites!
  • Satisfy
    For the vacation rental owner, we strive to satisfy our guests with our accommodations. You website should be an extension of your rental property and the services you provide. Although there are different levels of personalization for the individual homeowner, a satisfied guests should be nurtured in such a way there is no mistaking they can not only #BookDirect with you but save a few dollars by doing so. ! This should be an option left up to the guest; It is the homeowner's job to make them aware this is an option for them!

Opportunity
Ok, so there is a huge movement to completely refrain from using Big Listing Sites. I understand the frustration and lack of control. I get it! If you are a startup this is nearly impossible to do while simultaneously making money. The good thing is we can utilize Big Listing Sites to our advantage. It is important to understand that the more places you can appear on the web the more exposure your website, brand, vacation rental property, etc can have. Your entrepreneurial ventures will need a website to take reservation, retain past, and capture new customers. Your vacation rental property needs to be setup more like a business if you want to succeed in today's climate. We will assist you to formulate a plan to use the "Big 3" listings sites, alternative listing sites such as Houfy, and social media marketing. Over time all of these can result in Listing Site Independence and #BookDirect!